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While listening to Bobby, Gerry and CJ this morning on Coffee and Football, the discussion of Sark's NIL approach came up.  Sark doesn't lead with NIL, like Oregon, USC and others.  He leads with culture, the city, the university and wanting players who really want to be longhorns.  The comment was made by Bobby or Gerry that it's easier to go with Sark's strategy of talking money later in the recruiting process when the Horns are playing elite football and making it to the CFP Semi-Finals in back to back years.

Thinking back to 2022 when Arch committed to Sark and the Horns in late June of 2022 after our 5-7 season is even more impressive in retrospect.  Then with Arch having many options to leave for significant money after Quinn decided to stay another year, Arch stayed true to his commitment.  He wants to be a Longhorn.  Arch had total confidence in Sark and the Horns back in 2022 that they were on the right trajectory before there was any proof to back up Arch's confidence.  When teams like Georgia and Alabama looked like much safer (and maybe even smarter) choices 3 years ago, Arch shows that he really wants to be a longhorn and play for Sark.  Can't wait to see his passion for the longhorns pay off in 2025.  

Hook em!  🧡 🐂 🤘🏼

  • Hook 'Em 3

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