Basketball NIL also taking off. Article in today's Athletic titled "Want your men’s college basketball team to contend next year? It might take $10 million" (paywall).
Top guy in this year's portal, Flory Bidunga (C), supposedly was asking for $5 million. Four years ago Nijel Pack, an All-Big 12 player at K-State but not considered a really big fish, signed with Miami for $800K over 2 years. In the current cycle a potential all-conference player could expect $3 million and above yearly (see screen grab below).
Interesting article with a discussion about how the money is available but it's tricky to get it past the NIL Go clearinghouse auditors. Also, no evidence yet that the Big East will dominate given they don't need to spend most of the $20 million cap on football.
Another tidbit - "Last July, when The Athletic polled 35 coaches, the average estimate to build a roster in the SEC was $9.7 million, and the other four high-major leagues were in the $8 million range."
The part about how opaque the system is was interesting too, with too many poorly prepared 'agents' asking for outlandish numbers.
Article mentions a blog by Evan Miya which "has data from 30 teams that input player salaries in his front office tool." He says NIL is up 65% for basketball this year over last year. This site is not behind a paywall, here's the link for those interested (I'm interested but haven't read it carefully yet, just skimmed it).
Here's a screen grab from Athletic.