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"Mississippi State’s win over No. 12 Arizona State marked the first time they beat a ranked non-conference opponent since 1991. The team they beat was No. 12 ranked Texas." And I was there in Starkville, Mississippi to see that. It rained just enough to get us all soaked. Another loss to Jackie Sherrill. What a disappointing day.

Could be. I think there’s a deal to be had that is more inclusive. I don’t think the universities of the SEC and Big 10 want to be seen as the ones who kill college football for the rest of the country. You have to remember, even within the UT system there is UTSA, UTEP, SFA and now UTRGV that all play football.

So a lot was made about Arch's mechanics after game one, most of which I think is overblown. What I saw and continue to see is Arch seeing it late and letting it rip using upper body strength. Whereas with Quinn, who didn't have the arm strength of Arch would drop his eyes and take a sack. So my question is, how or what is Sark doing to confuse Arch so it helps him down the road? The reason I ask is maybe not so much with UGA who confuses blocking schemes more than they try to confuse qbs, Oklahoma will be able to replicate or mimic a lot of what Ohio State did. BV scheme won't include NFL principles or high level route matching, but it is complicated enough and always has a guy you never expected to be where you didn't expect him to be, to confuse Arch. A confused Arch is a rushed Arch and I'm not in a hurry to ever see that Arch again.

That’s a reading comprehension issue for you. It would all have to be negotiable or it’s not going to get past Go.

Bobby, thanks for the insight and perspective. I saw one of Cody Campbell’s ads this past weekend but didn’t know all the background behind it.

If that kind of financial windfall is available, the SEC and Big Ten should and probably will pool their rights and keep the control.

Cody campbell

Who said they did deserve the same?

By the way, everyone wants the PUF redistributed to their benefit and to the detriment of Texas. That is not news. That’s been going on since at least the 80s.

Live look at hashtag every time he posts

He’s not going to get the pooling done without the acquiescence of the SEC and Big 10. He just won’t get the votes. I’m guessing he knows that quite well. That means negotiation of future rev share must be on the table and I doubt the SEC or Big 10 would be willing to be shortchanged in that regard. In other words, all of what you said can be true, but there still may be a deal to be had that makes sense. No one’s motives should be altruistic here, not his, not Texas’, no one’s.

Just like Tech legislators want to redistribute PUF money benefitting Tech to the detriment of Texas, he wants to redistribute SEC/Big conference TV money, benefitting Tech at the expense of those conferences. He knows with his personal NIL spending, if he can level the conference money field he’ll finally have the advantage over the SEC and Big schools. The rest is just his rationalization. There is a reason he doesn’t explain his actual position in his ads.

Texas leadership is not asleep at the wheel. They are well aware of the fundamentals. The chair of the board of regents at Texas has a firm grasp on this IMO.

Campbell can support his school and have the best interest of college athletics as a priority. Both can be true. He is right, this model isn't sustainable nor is it good for college athletics. His biggest problem will be attempting an intellectual conversations with college football fans...its like arguing with an emotional brick wall.

Sorry to tell you this but if you think Cody Campbell is doing this for greater good and not for his personal or techs benefit then I’ll sell you some ocean front property in Arizona. Media rights shouldn’t be equal and pay shouldn’t be equal at all. No matter if it brings in more money or not. Tech doesn’t deserve the same media value as Texas full stop. That’s also not very capitalistic I’d say

Sorry to tell you this, but Tech is gonna have a seat at the table whether Texas fans want them to or think they should. After all, they’ve had a seat for 50+ years, they just haven’t done much with it. That’s reality. Tech isn’t going anywhere.

That is fair and I believe we do have the leadership in place now to make sure we are in a good spot. The move to the SEC proved that.

Bobby Good points. Glad you are able to speak to prominent people and present their thoughts to us. We all need to learn to listen to all points of view. Thanks for this.

I don’t think he makes any pretense here about his desire to make Texas Tech the best it can be. But I also think he’s willing to have a negotiation if it means bringing $7bn more to bear on an annual basis. What if UT got an extra $100m of that share? $100m would be a 1/70th share. What if Texas could negotiate even more?

Cody Campbell isn’t trying to create more money for everyone. He’s trying to ensure tech has a seat at the table and that they continue to free load off programs superior to them. He’s trying to ensure he doesn’t have to continue footing as much of Techs bill as possible. He’s doing it in true American fashion by purchasing legislation.

Not if socialism creates more money. Then it’s capitalism. I assure you, the NFL is not socialism.

Exactly, with this he’d not have to put so much of his own money. He wants tech to be piggy backed like they’ve always been but not any longer since the Big 12 is no longer a nationally relevant conference. He’s trying to make it where the future they will be automatically included in it.

I am dubious on Campbells true intentions here. IMO he is looking our for Tech and I would prefer him or anyone else not dictating the future for the University of Texas.