Positional NIL earnings in CFB (very interesting)

[Blake Munroe]

 

Opendorse just released a report regarding positional NIL earnings in college football. I found this pretty interesting and thought I'd share with the class...

[Blake Munroe]

 

[HookemTexas]

I'm very surprised tight end is that low, also interesting that the Big 10 and SEC have the lower % for QBs yet have a higher number of top QBs vs the ACC and Big 12.

[Glass Joe]

23 minutes ago, HookemTexas said:

I'm very surprised tight end is that low, also interesting that the Big 10 and SEC have the lower % for QBs yet have a higher number of top QBs vs the ACC and Big 12.

I’m guessing the percentages for each positions group are an aggregation of the numbers players in each group.  So, if Texas has 15 OL on the roster and 5 TE, we’d need to gross up the TEs to get some comparator of NIL spend percentage.

In this example, 3.5% times 3 = 10.5%, which would reflect having an equal number of OL players and TEs on the roster.

It also shows that having just 4 QBs on the roster still commands 15%-23% of the total NIL bucket.

[Glass Joe]

Does anyone know the 3 groupings of NIL referenced in the chart above?  A guess:

”Commercial” is legit NIL from a 3rd party commercial interest.  Ex. Quinn Ewers and Dr.Pepper ads

”Collective” is the deals with the school booster collectives which tend to be more charitable-centric activities for compensation.  Ex. Horns with Heart

”Collegiate” is the revenue share payments directly from the school?

[Tommy]

That's probably the case, revenue sharing injecting funds and a decrease in burden on collectivez

[FootLaw]

Interesting. Positional value is an established (albeit fluid) thing, but college is cool to watch because of how different each conference is.