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Texas vs. OSU had 16.6M viewers

Danimal

By Danimal
in On Texas Football Forum

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Danimal Redshirt

Danimal

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The highest viewer total all season for a game.

I don't think Fox or any network wants to lose those types of games going forward.

That's ultimately what's at stake in the decision for Texas or any other team in SEC or Big 10 scheduling non conference games going forward. Millions of viewers, millions of ad dollars.

Losing games like that will have a significant effect on the P&L for a network. 

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