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Sure but that's not what I'm saying. I'm saying the way I look at it is game to game, down to down, and situational. What happened in the past happened already, like the original post says, you don't stay the same you're either getting better or getting worse. If the offensive line isn't consistently pass protecting or generating push then they're not getting better. UTEP hasn't happened yet, we don't know what changes and tweaks have been made. I'm waiting to see what happens, from there I'll know if they improved.

Let me get this straight. A prominent Tech booster is doing what is best for his school. Oh. My. God.

Here is a visual for the disparity to further show why Campbell is doing this for his own self interest with tech moving forward and not the greater good of the sport. This chart stopped charting in 2023, it’s going to be worse for Big 12 moving forward as well because the data won’t include Texas and Oklahoma in the big 12 viewership numbers that clearly and unequivocally raised the big 12 overall viewership.

Texas should be able to consistently win the LOS in run game this game so if we aren’t consistently getting chunks running the ball it doesn’t matter what Sark is “trying” to do. Lack of consistent run game is why we are 1-6 vs top 5 teams under sark. If you can’t do it vs utep you won’t be able to do it when it matter imo

The issue with the approach outlined above is the wide disparity WITHIN the “FBS1” group as defined above. What do you think the individual media rights value is of (say) Wake Forest compared to Alabama? Or of Cincinnati compared to Notre Dame? Or of Kansas St compared to Texas? It’s not a stretch at all to assume the media rights of the biggest brands in the SEC and Big Ten are worth 10x - 20x some of the schools currently in the ACC or B12. For proof? Some of the current B12 schools were part of the MWC, American, or C-USA within the past decade, so that $3.5M media rights figure you cited above actually applied to current B12 schools (UH, TCU, Utah, Cincinnati, etc.). These schools didn’t suddenly become more valuable in the last decade, instead they were simply added to the B12 and got a better media deal on the coattails of Texas, OU, etc. That gravy train ends in 2031 for these schools. Further proof? SMU is paying the ACC to be a member. What does this suggest about SMU’s stand-alone media value? Stanford and Cal were bypassed by the Big Ten when they grabbed USC, UCLA, UW, and Oregon. Effectively, Stanford and Cal are viewed by the Big Ten as peers of Oregon St and Washington State. Now, they get a half share of the ACC’s value…which itself will plummet in 2031 when the biggest brands (FSU, Clemson, UNC) exit. And on and on. The hard reality is that there aren’t 64 schools that are peers in terms of economic and media value. The number is lower - somewhere between 40-48 schools. This is just like the NFL, where 32 franchises are awarded based on the concept of each franchise bringing a relatively similar market value by occupying a large MSA market. Economics of franchising 101. This allows for equal revenue sharing by NFL teams as they pool their markets / MSAs to shop for the highest media rights deals. This forms the basis of an economically equitable league, where a competitive balance is achieved amongst all 32 franchises, which itself is a key to growing the popularity of the league among fans dispersed across 50 states. There is a reason to there isn’t an NFL franchise in Boise or Des Moines or Wichita. This is where college football is heading. The same corporations (Disney, Fox, NBC, and CBS) that define the NFL economic model are the ones who signs the media checks for college football. The only thing left is to decide what is the number of franchises and where are they located to maximize the national viewership interest of major college football. In my opinion, the SEC and Big Ten will serve as the analogs to the NFC and AFC, and there won’t be a third conference in major college football. The biggest issue to resolve is how willing are the dominant revenue drivers in college football (Texas, ND, tOSU, Bama, UGA, PSU, Michigan, USC, LSU, OU, Florida, etc.) willing to share their name with other schools for the maximization of the national media rights pie for the collective whole of major college football? I’m guessing it’s 48 schools maximum, though I can see it as low as 42 schools. I’ll let the data analysts and economic modelers at Disney and Fox figure out the optimized number of schools / MSAs to maximize the media deal.

@Blake Munroe @Jeff Howe or @CJ Vogel have y'all heard anything how the fall is going for the baseball team? Any nuggets y'all can pass along? Inquiring minds would like to know.

If you've ever met him in person, you'll know how incredible it is that a human of that size can move that quickly. It's special. Fun story about TSweat. Several of his family either play with or coach our youth football league. My son, another kid, and his cousin went to the Texas youth football camp. TSweat showed up to come say hi to family and we were all talking off to the side when some kids recognized him during lunch. A huge line formed immediately (of course). He took the time to take pictures with and autograph several items of every single kid (and adult) in that line. It got to the point where coaches had to come break the line up so they could run the camp after lunch haha. Never uttered a single complaint and smiled the whole time. TSweat gets it and I hope he has incredible success in the league.

Two weeks to prepare for the first SEC game after having a whole preseason to see what works, what doesn't, and what will work with some tweaks. I'm hoping that the penalties are because of all the expectations they were pressing to meet those expectations. As the season goes and the hype dies, I feel like the nerves will calm. I'm excited about this season.

Let’s go ladies! 🏐🤘

Swinging with the big dogs. Love it!

Regarding Sark, it was telling that he said in his PC yesterday that he got to get home and watch other games Saturday night and was watching them through the lens of wondering if any other teams were having the same kind of early season issues that we are. He said something like "i'm watching the games like, is it just us?" Everything is coachable and correctable within the margins of the talent on this offense, and I have a strong feeling he's going to use that two week break before UF to put together a new plan regarding what he's seen so far from this team, but as of now it does seem like he's feeling frustration regarding our early season offensive issues, team penalties, etc.

Sure there's things we all want to see, but at the same time you have to look at what Texas is in on either offense or defense situationally and put your headcoach hat on and ask, what is Sark trying to accomplish here and were they successful?

I want Arch to be 30/30, Texas to win by 50+, 3 INT by the defense, and no penalties. You know…easy stuff.

I want to see us gash them in the run game consistently, 5 penalties or few(closer to zero the better obviously), I want to see our OL be able to pick up twist and stunts.

Let’s not pretend we weren’t a part of the problem with the ill-conceived Longhorn Network. A general truth in life is that anytime someone becomes passionate about something they will spend time and money to try and get better at it or do it more often. The media has over the last 30 years taken advantage of what used to be one of the more pure athletic endeavors in college football. When the athletes saw how much the schools were making from ESPN and CBS and Fox deals, they wanted their cut. The old lie we told ourselves that football supported the academics is an old wives tale now. For better or worse we are living in a free market system where money is going to either turn college football into another version of the NFL or there will be some kind of return to the old school feeling that college football is more pure than pro sports. I don’t know if we can put the toothpaste back in the tube, but at least Campbell is trying. And don’t think for a minute we don’t have plenty of billionaire supporters too. We just dont hear about what they are doing publicly. This has been one of the more interesting threads ion OTF I’ve seen and I enjoy the spirited debate I could use a little less of the ad hominems and petty bickering though . The billionaires are not taking notes from us. 🤘🤘🤘

A larger margin of victory than the previous game is not what constitutes improving, well, at least not in coaches eyes. You ever wonder why Sark doesn't seemed panicked as much or about the same things most of we fans are? First, you have to break the season down in terms of preseason and regular season. Winning out of conference games is great, but the goal is to beat the Ohio States of the world at the end of the season more than it is in game one. Back to why Sark isn't as panicked, concerned maybe, but that's because Sark is playing the long game. Could Sark had lined up and sped by or pushed San Jose State around, ummmm yeah, but that wouldn't do anything for improving. Sark is putting his team in situations during these games in order to get teach tape. These young guys don't learn from running by athletes they're better than, they learn from mistakes. As good as Oregon and Ohio State looked in week two, did they get better? No. If you have a little patience and put the game situations this team failed at in August and September in your memory bank, when you look back in December they won't be the same team. In sports you're either getting better or getting worse, nobody stays the same. Are there mental areas to clean up? Yes, especially the penalties, but that's up to each and every player to pay more attention to detail and be in position so you're not holding, to watch the ball so you're not leaving early, on Arch to make sure two players aren't shifting at the same time before he calls for the snap. So don't watch these next two games looking for score, watch for goal to go, early down success, third down conversions, forcing turnovers, and getting off the feild. Doing so will calm many of your worries.🤘🏿

Gerry very positive & optimistic this morning on coffee & football . all is well in Texas world .

I make that face every time I hit a golf ball. I'm not injured or in pain.

I’d say they are when they pay billions for existing content. You weren’t a business major, were you?

Well I wasn't going to say it lol.... but you're 100% correct!

We contributed to the KU win total or it could have been worse.

Maybe he was listening to Gerry's Tushy ad read?

He wasn’t there with Briles but anyone associating with those people in Waco is tainted in my book. Too many of the enablers remain and I know too many fine rape u folks who think they did nothing wrong. Same regarding State College.

Funny thing about that play - we had 10 men on the field

I think we're destined for a FBS split into two tiers, FBS1 and FBS2. Pool the media rights for FBS1 and FBS2 as 1 package and sell them. Then distribute the revenue accordingly. FBS1: SEC, B1G, Big 12, ACC. Each conference will receive 4 teams yearly in the CFP to build out a 16-team playoff. Notre Dame will have to finally join a conference. FBS2: Pac-12, Mountain West, American, Mid-American, Conference USA, Sun Belt. FBS2 will have their own 16-team playoff. AI tells me the average Mountain West program earns $3.5M in media rights annually and that they could earn up to $10-13.5M annually if they pool their rights. I assume if the distribution were 80-20 to FBS1, 20% still provides a school earning only $3.5M/year in media rights now, more money in a pooled system. We don't blink one bit when we hear about the FCS National Champion. I, like many others, actually watch the FCS Playoffs (while wondering how those fans sit in the Dakotas in snowy, windy December) and enjoy it more than some of the low-level bowls. I probably pay closer attention to these games, too. I think we'd feel the exact same way about the FBS2 National Champion. I'd much rather watch the FBS2 Playoffs in sold-out campus stadiums, that have a truly meaningful outcome, than the LA Bowl Hosted by Gronk in SoFi with 90% of the seats empty. Gronk would be entertaining tho.