I think he is putting his money into something that he is passionate about. Frankly, he is the first to take a visible, active stand. While I don't necessarily agree with some of his conclusions or his focus, I applaud his effort.
Essentially, he is advocating that the current NCAA division 1 model is unworkable. In fact, I think he is advocating that Division 1 should consist only of institutions that can support a certain "lifestyle" (defined: think SEC level money). These "big-boy' institutions should then create their own organization. If you can't pay the monthly dues, you can't join the Club!
Where he stops short (or doesn't have the vision) is dealing with non-football. (the Big Picture)
All of this is just banter, unless, in the end, you have a 48 school (or so) group (the Big Boy Conference) that operates under its own set of rules.... for all the sports. The org creates its own tv contracts and playoffs for all sports. Basically, the group of 48 (BBC) becomes a true minor league for the NFL, NBA, MLBB, Olympic sports etc. Sorry, the 355 Division 1 schools for basketball (the thousand pound gorilla) can go get their own TV deal....... I'm sure the Wichita State vs. Marquette game will get killer ratings!
For me, I am all in on the BBC concept. So, I am pro Cody if he expands his scope. I am anti Cody if is a football only guy.