The Longhorns football franchise, sponsored by the University of Texas.
In addition to the foundational business model, I’m anxious to see what the new talent acquisition model will be for the new league.
Will we still have recruiting, or will it be replaced by a draft?
Assuming we go to a model of revenue sharing between the big two leagues, and collectively bargained revenue sharing between players and schools, the next question is how do the schools distribute the football talent (players) to achieve an equitable / parity approach to the new competitive balance?
TV partners aren’t paying billions of dollars to have certain schools in key TV markets completely tune-out because their favorite college franchise can’t attract the talent necessary to win any football games. There’s no point in TV partners investing billions in this new model if certain franchises (Minnesota, Iowa, et al) don’t have an opportunity to stay within 50 points of the opponent (Bama, UGa, LSU, Texas) every Saturday.
The TV partners will want all TV markets to have some competitive balance, which means the talent (players) will need to be distributed in some equitable way across the franchises. The lack of equitable resource distribution is a major reason we have the problems in college football that we have today.
The current reality is that maybe 10-15 schools can win a championship, and particularly so as we move toward a 12-team playoff (there won’t be any TCUs making the championship game going forward in the 12-team landscape). And without some sort of mechanism to more equitably distribute the resources (players), you’ll simply have the same small handful of teams winning the championships every year - and they’ll all be concentrated in a small number of states across the country (Texas, Florida, Georgia, Bama, Louisiana, Ohio, and occasionally Michigan). That’s a very small number of TV viewers relative to the entire country, so if the goal is growing the sport of college football a la the NFL, you need a talent model that fosters a competitive balance across all 48 or 64 schools. A draft?