Paying 7 figures for a softball player

[Jack Lala]

15 hours ago, Hookem1012 said:

Imagine doing that not once, but twice. For revenue sports, sure. But for a non revenue sport? I just find that hilarious and a waste of money that could and probably should be used to improve sports that make your school money. End of line.

It's Tech. Dumb does Dumb. 

[Oldest Horn]

I’d say in this case it worked well. She was the featured player of this tournament. 

[HookemTexas]

I’d definitely say it worked for them, national exposure, made it to the championship and had a chance to win it all, love fest for the Cinderella story.

Without Canady they don’t even make a regional.

[Jarveaux]

17 hours ago, Hookem1012 said:

Imagine doing that not once, but twice. For revenue sports, sure. But for a non revenue sport? I just find that hilarious and a waste of money that could and probably should be used to improve sports that make your school money. End of line.

Texas Tech didn’t pay a dime for Canady . It was donor money. 
Texas came out strong, so proud of the Longhorns. Can’t wait until next year.”HOOKEM “

[BobInHouston]

On 6/6/2025 at 10:22 PM, GoHorns1 said:

Tech got an excellent return of investment. Got more than million dollar worth advertising for Tech.

They didn't want to get name ID. They wanted the title.

[Bevo92]

No way Tech gets anywhere near as far this season without riding Canaday.   Brilliant move imho.   Equally brilliant to I’ll deal on Friday with Canaday for next season, meaning the deal cannot be reviewed or revoked by Deloitte/.  They get another shot to go for it in 2026.  

[Hashtag]

8 hours ago, BobInHouston said:

They didn't want to get name ID. They wanted the title.

Theyre paying that catcher they got in the portal a good amount too

Edited 8 hours ago by Hashtag

[Jarveaux]

On 6/7/2025 at 5:14 AM, Jack Lala said:

It's Tech. Dumb does Dumb. 

There is no reason to think girls soft ball can’t make a profit . It’s sexism to say they can’t . OTF fortunately for Texas is one of the only podcast that actively promote girls sports. Often having players on the program. I softball team are national champions. I’m so proud of them . They represent our school well . 

[Jarveaux]

Just now, Jarveaux said:

There is no reason to think girls soft ball can’t make a profit . It’s sexism to say they can’t . OTF fortunately for Texas is one of the only podcast that actively promote girls sports. Often having players on the program. I softball team are national champions. I’m so proud of them . They represent our school well . 

“HOOKEM “

[Hashtag]

8 hours ago, Jarveaux said:

There is no reason to think girls soft ball can’t make a profit . It’s sexism to say they can’t . OTF fortunately for Texas is one of the only podcast that actively promote girls sports. Often having players on the program. I softball team are national champions. I’m so proud of them . They represent our school well . 

I somewhat agree with you....it's highly unlikely they make a profit but it's not impossible. 

 

Canady is definitely worthy of every penny paid to her by Tech. 2 million over 2 years is far more valuable to Tech's softball program than spending 10-20 million on a stadium or facilities for the sport. 

This is Texas Tech without Canady

NCAA Tournament appearances
1999, 2001, 2010, 2011, 2012, 2019,

This is Texas Tech with Canady