Paying 7 figures for a softball player

[Jack Lala]

15 hours ago, Hookem1012 said:

Imagine doing that not once, but twice. For revenue sports, sure. But for a non revenue sport? I just find that hilarious and a waste of money that could and probably should be used to improve sports that make your school money. End of line.

It's Tech. Dumb does Dumb. 

[Oldest Horn]

I’d say in this case it worked well. She was the featured player of this tournament. 

[HookemTexas]

I’d definitely say it worked for them, national exposure, made it to the championship and had a chance to win it all, love fest for the Cinderella story.

Without Canady they don’t even make a regional.

[Jarveaux]

17 hours ago, Hookem1012 said:

Imagine doing that not once, but twice. For revenue sports, sure. But for a non revenue sport? I just find that hilarious and a waste of money that could and probably should be used to improve sports that make your school money. End of line.

Texas Tech didn’t pay a dime for Canady . It was donor money. 
Texas came out strong, so proud of the Longhorns. Can’t wait until next year.”HOOKEM “

[BobInHouston]

On 6/6/2025 at 10:22 PM, GoHorns1 said:

Tech got an excellent return of investment. Got more than million dollar worth advertising for Tech.

They didn't want to get name ID. They wanted the title.

[Bevo92]

No way Tech gets anywhere near as far this season without riding Canaday.   Brilliant move imho.   Equally brilliant to I’ll deal on Friday with Canaday for next season, meaning the deal cannot be reviewed or revoked by Deloitte/.  They get another shot to go for it in 2026.