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Guys the answer is obviously Monster Energy make a deal for 21 mill for Texas alone. I love the Dell idea I’d hate to admit it but Tesla would look cool on the jersey. Lambo would look the best IMO. I know @Gerry Hamilton would want Duke’s and fletcher’s sponsorship patches

Spain about to beat Belgium. The ball bounced off the goalkeepers hands and the Spanish player made a goal on the rebound. Spain was favored.

It would be strictly an economic decision.

Definitely more money in NIL for softball. The WNBA is paying much better now. Maddie would be guaranteed a base salary of $500,000 in 2027. Is her NIL more than that?

I hope Texas holds out as long as possible before going the sponsor route. With that said, I get that we're in a different time in college sports. As a wise man once said, everybody's got a price:

The whataburger logo. Although not as big of brand as you all suggested

For this week’s OTF Sideline Debate, we asked the staff: If Texas had to pick a sponsor jersey patch, who would you go with and why? — I spent my first year at Texas in Dobie Dormitory. It was in that same exact dorm where Dell Technologies was born just a couple of years prior. I like and appreciate the university’s relationship with Humann, because it started at UT, for much the same reason. No company is more UT than Dell. Any Texas team should be proud to be associated with it because of what it represents. — Bobby Burton — The sponsor I could see on the Texas Longhorns’ football jersey is a tough one. It would likely be an extremely successful alumnus, and one of those has already been used by an OTF team member. One could be a big grocery store chain, which has also been used by an OTF team member. So, you get down to whether Texas put a Google or similar type patch on a football jersey? Or could it be a SpaceX or Tesla or something similar? I’m not sure I actually have the answer on this one. I feel like the OTF team has come up with a number of the companies that I would have used for this story. I know which one it won’t be: Double Eagle. — Gerry Hamilton — The most fantastical pick for this question would be Tesla. In an attempt to complete Tesla’s move from Silicon Valley to the ATX, Elon Musk (the world’s first trillionaire) is ready to invest heavily to rehabilitate, associate and identify his brand with the most recognizable brand in Austin. Tesla is currently Austin’s second highest-ranking Fortune 500 company, behind Dell Technologies, and this would be a great way to let the world know that Tesla is now undeniably a Texas company. Tesla wants to be more mainstream and expand their demo to the American middle class; this move could help them do both. — Rod Babers — I didn’t want to double up and I also wanted to pick a hypothetical sponsor that was started by Longhorn grads. So, I went with Pluckers, which was unofficially established on the Forty Acres in the early 1990s before the brick-and-mortar store was opened on West Campus in 1995. As someone who grew up in Austin, I never realized how spoiled I was, with dozens of Pluckers locations around me until I moved to DFW and had to make much further drives. Pluckers is already ingrained in the athletic department and supplies fans with handfuls of coupons for five free wings after Texas wins at home. Even though those usually end up in the junk drawer for a few years and are rarely used, it’s a good gesture. Pluckers will often cater junior days and recruiting events. Hank and I have hit the Pluckers on Rio Grande during on-campus events a few times, too. While I don’t think a restaurant will ever be under consideration for a jersey sponsor, a Pluckers one would check two important boxes as an Austin-based restaurant started by Longhorn grads. — Jordan Scruggs — It would have to be a company that, like the Texas football program, is steeped in tradition, is recognizable to the public and synonymous enough with the Longhorns that such a transition to putting the company’s logo on a jersey wouldn’t look too out of place. AT&T is headquartered in Texas and, for starters, is already a major corporate partner with the university and the athletic department. AT&T was previously sponsored the Red River Shootout and the Longhorns have played in the Cotton Bowl 23 times (more than any bowl game in program history), with three of those appearances coming under companies that are now under the AT&T umbrella (two trips with Southwestern Bell as the title sponsor and one under the SBC banner). While seeing a corporate logo on a Texas football jersey would be a shock to the system, a Fortune 500 sponsor would ease the transition. — Jeff Howe — Yeti was born in Austin in 2006, built by two brothers who wanted a cooler that could survive a Texas tailgate. Now it’s a billion-dollar brand and the unofficial equipment of every hunter, fisherman, and Friday night (and Saturday) parking lot in the state. Even better: Yeti’s already on the sideline. Those coolers behind the bench? Yeti. The tumblers in every coach’s hand? Yeti. Rugged, premium, homegrown, and burnt orange looks great on that logo. They don’t need Texas football only for exposure. They’d do it because it fits. That’s the sponsor you want. — Marcus Myers — Lamborghini! Why not? It’s become synonymous with Texas Recruiting already across a couple of sports. Plus, there is something about The University of Texas, the city of Austin and the history of the athletics department that exudes luxury, power and identity. To which Lamborghini does just as well. With one of the most iconic logos in the world, it already looks like a Longhorn if you squint hard enough. The luxury supercar brand would immediately tower over the Lumber Liquidators or Woodside Energy’s of the world and continue Texas’ pursuit of becoming the ultimate ‘it’ school in all of America. — CJ Vogel — For me, it's H-E-B. I think it's one of very few companies that would limit complaints about having a patch on a Texas jersey at all (for the record, I’m anti-patch on jerseys). Everybody loves H-E-B and H-E-B is a good representation of Texas as a whole. I don't know about adding red to burnt orange, though. — Hank South View full news story

The old post championship Mack Brown strategy. I get it but you're going to have to fight for any guys that are worth a damn.

I’m not sure I like sales & Royal playing us . We are The Texas Longhorns. You want to play for a great program & get a great education. It’s Texas Longhorns hands down. I would move on . We are good. We aren’t in a panic mode. You either want to play for Texas are you don’t.

Doesn't hurt they just won a natty, had a Heisman winning QB go first overall in the draft and also had a wide receiver Omar Cooper go first round. I believe Sales best choice would be Texas but Indiana is a good spot. They added talented junior WR Nick Marsh who could go in the first two rounds next year also.

Good question, I'm not sure what the NIL market is compared to WNBA salaries... I am hoping Teagan Kavan, Kayden Henry and Katie Stewart stay for their fifth years in softball.

Cignetti is a huge draw, and they just won a natty.

I struggle with it: What's the problem? The QB Room at Indiana versus that at Texas. It's a No Brainer! Take a deep dive into the holistics of QB, WR Coaches, Play Calling, etc.....that whole ecosystem for you to go the next level. Don't be like Cam Coleman, while at Auburn, and put yourself in a position that you can't be successful, One year of success doesn't make a Program. Its Burnt Orange for Me and its not even close. Lets Go Sales, we would love to have on the 40. Hook'em!!!

Also, Booker wouldn’t foul Clark dirty -- she’d foul her politely, like a true Longhorn if she went pro. If Booker joins the league, Clark’s chiropractor is getting a raise.

I'm good with it. The SEC + ACC/SEC challenge games are more than challenging enough over a season. I would say you won't get much more than what you have in a non-con when in the SEC and having the SEC/ACC challenge. Probably throw one more high-level game into it. Memphis Georgetown Likely UCLA at Louisville (ACC/SEC) + SEC schedule As long as Texas gets 19-20 Quad 1 games by time NCAA selection does their thing on Sunday. I don't want a three game Maui scenario. Or Duke's non-con this year. Michigan didn't play a truly high-end non-con last year, and it didn't hurt them. They had Wake Forest, TCU, +SDSU, Auburn & Gonzaga in tournament. They had the Duke game during conference season.

Too early on chances. Beckham Black is top of the board, but a slight lean to Duke.

Can they now finish the schedule with some big matchups? The noncon is solid but not challenging enough in my opinion.

@Gerry Hamilton bowman jr scheduled a visit to Texas, we have a real shot here?

@CJ VogelHow many of these guys will be NFL Draft picks? I counted 7 for sure!

I guess that the longer this goes on, the better for Texas.

Yes! Need more spears, goosby, bell, and O’Neal kids on campus