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NIL, the arms race has only just begun…


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1 hour ago, dfwHorn said:

We all sort of knew this would happen, it feels like the ante is only going to go up from here, it’s not going to be who is richest, but also whose donor base is most motivated… 

Actually, isn’t it soon to be over?  When the House v. NCAA settlement codifies revenue sharing, this brief era of lunacy will be gone?

Edited by horns96
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39 minutes ago, horns96 said:

Actually, isn’t it soon to be over?  When the House v. NCAA settlement codifies revenue sharing, this brief era of lunacy will be gone?

No, revenue sharing isn't NIL. NIL cannot be capped per SCOTUS. 

Revenue sharing + NIL Texas One Fund is the way

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1 hour ago, LTWOTIMES said:

$20M salary cap incoming

Not the answer.

1) As soon as the 'legal' cap is set to say $20M then the usual cheaters from the past will have an advantage every year they see fit to go to $22M or $24M or whatever is necessary.  Schools that want to play by the rules (like, I hope, Texas) will once again be at a disadvantage. The bag men will return.

2) The courts won't allow it unless it's a result of a collective bargaining agreement between a union and an employer (like the NFL for example).  Check how fast the NCAA folded when the State of Tennessee filed suit for the rights of student-athletes (cough cough) to make all the could make without NCAA interference. And if college athletes every did unionize - well, what could possibly go wrong with THAT, right?

What is the answer? I dunno - free market; eventually it will reach an equilibrium; Golden Rule (those with the gold make the rules?).  Obviously the rich will eat the poor (metaphorically speaking, in the transfer portal) but at least we're at a 'have' school.

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Texas has great NIL but let's be real here. Larry  Ellison is worth 230 billion . Has a girlfriend or wife  whatever  that is Michigan motivated. He went to Illinois, but seems to want to keep her happy lol. So Michigan can become a player overnight with that kinda scratch lol.

Better hope they break up or something. Because to my knowledge we don't have a whale worth that much willing to spend on NIL. Question is how much is he willing to spend when all is said and done. We know Portnoy will. He will just give them outrageous Barstool contracts. 

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2 hours ago, horns96 said:

Actually, isn’t it soon to be over?  When the House v. NCAA settlement codifies revenue sharing, this brief era of lunacy will be gone?

My understanding is that the 'settlement' will clarify the athlete-school monetary relationship (think of it as a minimum wage, benefiting mostly the vast majority of student-athletes in non-revenue sports with limited NIL opportunity) but that athletes will still be free to earn as much as they can outside that framework, ie, from NIL.

Anyone hear differently, that this will shut the door on NIL deals for Dr. Pepper commercials or whatever?

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4 hours ago, qaertyisthatdude said:

Texas can go toe to toe with any program in America on the NIL front if they want.  Not worried about this at all.

Does Texas really have the NIL $$$ to compete with a program backed by Larry Ellison and his $230 billion (plus their other megadonors)?  That is a lot of money if you are willing to give a high school player $10 million.

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1 hour ago, ArizonaLonghorn said:

My understanding is that the 'settlement' will clarify the athlete-school monetary relationship (think of it as a minimum wage, benefiting mostly the vast majority of student-athletes in non-revenue sports with limited NIL opportunity) but that athletes will still be free to earn as much as they can outside that framework, ie, from NIL.

Anyone hear differently, that this will shut the door on NIL deals for Dr. Pepper commercials or whatever?

I've heard @Gerry Hamilton say a few times that revenue-sharing will affect the collectives, but I don't quite understand how.  I may have misunderstood him, but my sense was that some players may be trying to get a last big NIL check before the revenue-sharing model is introduced.  For example, he said to today on Coffee & Football, "this is what the players wanted, but they may not like it".

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1 hour ago, ArizonaLonghorn said:

Not the answer.

1) As soon as the 'legal' cap is set to say $20M then the usual cheaters from the past will have an advantage every year they see fit to go to $22M or $24M or whatever is necessary.  Schools that want to play by the rules (like, I hope, Texas) will once again be at a disadvantage. The bag men will return.

2) The courts won't allow it unless it's a result of a collective bargaining agreement between a union and an employer (like the NFL for example).  Check how fast the NCAA folded when the State of Tennessee filed suit for the rights of student-athletes (cough cough) to make all the could make without NCAA interference. And if college athletes every did unionize - well, what could possibly go wrong with THAT, right?

What is the answer? I dunno - free market; eventually it will reach an equilibrium; Golden Rule (those with the gold make the rules?).  Obviously the rich will eat the poor (metaphorically speaking, in the transfer portal) but at least we're at a 'have' school.

This will help but, it’s really up to whatever another court decides. At some point it will level out. Not sure when though. 

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30 minutes ago, Jordan91 said:

This will help but, it’s really up to whatever another court decides. At some point it will level out. Not sure when though. 

Just spent the last hour trying to catch up on the landscape, seems like everyone is looking to Congress for an antitrust exemption for NCAA and a revenue-sharing cap immune from challenge.

 

With NCAA Revenue Sharing Emerges a New Antitrust Challenge

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My understanding was it’s a salary cap from the universities to players but NIL was still wide open. If that’s the case it doesn’t change a ton.

also yes, Texas is always going to be one of the richer schools, but to suggest we don’t need to pay attention to what others do and that a whale like Larry Ellison can just come rolling in and it’s in consequential is ignorance.

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1) Salary caps will have little impact on NIL.

2) No one can prevent an adult from earning money for their name, image and likeness. The NCAA is spineless and any effort to prevent something as banal as a booster paying a player for a signed jersey will collapse under review/in court. The NCAA can't do a damned thing about corporations being involved either. There is also nothing shady about any of it and the geezers who continue to whine about such things need to get a grip. The market sorts the rates for contributions from players and they get paid.

3) Added revenue for players will inherently dim some of the needs from collectives and will be much welcomed. 

4) Larry Ellison being involved changes very little for anyone except Michigan itself. We have already been dealing with Phil Knight. There will be others. Some teams will show up occasionally and go nuts while other teams have a big backer who can swoop in whenever they want for the right target. 

5) Texas, Ohio State and a few others have built a layer cake foundation for winning each cycle if the results on the field and in the draft are present. 

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21 minutes ago, khorn28 said:

It’s undefeated. Craziest part of the whole thing is him dating someone who attended Michigan in the Brady Hoke era.

Believe they recently got married. 

Edited by GoHorns1
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I will agree that you can’t just buy championships, look at that famed A&M #1 recruiting class, how did that go for them?

with that said the significance for me is just that it ups the ante, Texas can and will be a player in NIL, but others are clearly stepping up their game. 

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