OTF Premium OTF Sideline Debate: If Texas had to pick a sponsor jersey patch, who would you go with and why?

[Jeff Howe]

For this week’s OTF Sideline Debate, we asked the staff: If Texas had to pick a sponsor jersey patch, who would you go with and why?

— I spent my first year at Texas in Dobie Dormitory. It was in that same exact dorm where Dell Technologies was born just a couple of years prior. I like and appreciate the university’s relationship with Humann, because it started at UT, for much the same reason. No company is more UT than Dell. Any Texas team should be proud to be associated with it because of what it represents. — Bobby Burton

— The sponsor I could see on the Texas Longhorns’ football jersey is a tough one. It would likely be an extremely successful alumnus, and one of those has already been used by an OTF team member. One could be a big grocery store chain, which has also been used by an OTF team member. So, you get down to whether Texas put a Google or similar type patch on a football jersey? Or could it be a SpaceX or Tesla or something similar? I’m not sure I actually have the answer on this one. I feel like the OTF team has come up with a number of the companies that I would have used for this story. I know which one it won’t be: Double Eagle. — Gerry Hamilton

— The most fantastical pick for this question would be Tesla. In an attempt to complete Tesla’s move from Silicon Valley to the ATX, Elon Musk (the world’s first trillionaire) is ready to invest heavily to rehabilitate, associate and identify his brand with the most recognizable brand in Austin. Tesla is currently Austin’s second highest-ranking Fortune 500 company, behind Dell Technologies, and this would be a great way to let the world know that Tesla is now undeniably a Texas company. Tesla wants to be more mainstream and expand their demo to the American middle class; this move could help them do both. — Rod Babers

— I didn’t want to double up and I also wanted to pick a hypothetical sponsor that was started by Longhorn grads. So, I went with Pluckers, which was unofficially established on the Forty Acres in the early 1990s before the brick-and-mortar store was opened on West Campus in 1995. As someone who grew up in Austin, I never realized how spoiled I was, with dozens of Pluckers locations around me until I moved to DFW and had to make much further drives. Pluckers is already ingrained in the athletic department and supplies fans with handfuls of coupons for five free wings after Texas wins at home. Even though those usually end up in the junk drawer for a few years and are rarely used, it’s a good gesture. Pluckers will often cater junior days and recruiting events. Hank and I have hit the Pluckers on Rio Grande during on-campus events a few times, too. While I don’t think a restaurant will ever be under consideration for a jersey sponsor, a Pluckers one would check two important boxes as an Austin-based restaurant started by Longhorn grads. — Jordan Scruggs

— It would have to be a company that, like the Texas football program, is steeped in tradition, is recognizable to the public and synonymous enough with the Longhorns that such a transition to putting the company’s logo on a jersey wouldn’t look too out of place. AT&T is headquartered in Texas and, for starters, is already a major corporate partner with the university and the athletic department. AT&T was previously sponsored the Red River Shootout and the Longhorns have played in the Cotton Bowl 23 times (more than any bowl game in program history), with three of those appearances coming under companies that are now under the AT&T umbrella (two trips with Southwestern Bell as the title sponsor and one under the SBC banner). While seeing a corporate logo on a Texas football jersey would be a shock to the system, a Fortune 500 sponsor would ease the transition. — Jeff Howe

— Yeti was born in Austin in 2006, built by two brothers who wanted a cooler that could survive a Texas tailgate. Now it’s a billion-dollar brand and the unofficial equipment of every hunter, fisherman, and Friday night (and Saturday) parking lot in the state. Even better: Yeti’s already on the sideline. Those coolers behind the bench? Yeti. The tumblers in every coach’s hand? Yeti. Rugged, premium, homegrown, and burnt orange looks great on that logo. They don’t need Texas football only for exposure. They’d do it because it fits. That’s the sponsor you want. — Marcus Myers

— Lamborghini! Why not? It’s become synonymous with Texas Recruiting already across a couple of sports. Plus, there is something about The University of Texas, the city of Austin and the history of the athletics department that exudes luxury, power and identity. To which Lamborghini does just as well. With one of the most iconic logos in the world, it already looks like a Longhorn if you squint hard enough. The luxury supercar brand would immediately tower over the Lumber Liquidators or Woodside Energy’s of the world and continue Texas’ pursuit of becoming the ultimate ‘it’ school in all of America. — CJ Vogel

— For me, it's H-E-B. I think it's one of very few companies that would limit complaints about having a patch on a Texas jersey at all (for the record, I’m anti-patch on jerseys). Everybody loves H-E-B and H-E-B is a good representation of Texas as a whole. I don't know about adding red to burnt orange, though. — Hank South

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[Nikolas24]

The whataburger logo. Although not as big of brand as you all suggested 

[Jeff Howe]

I hope Texas holds out as long as possible before going the sponsor route.

With that said, I get that we're in a different time in college sports.

As a wise man once said, everybody's got a price:

[DanielOnorato]

[Alex Butler]

Guys the answer is obviously Monster Energy make a deal for 21 mill for Texas alone. I love the Dell idea I’d hate to admit it but Tesla would look cool on the jersey. Lambo would look the best IMO. I know @Gerry Hamilton would want Duke’s and fletcher’s sponsorship patches 

[Beast Texas]

I'm with Hank on HEB. Tesla makes sense but the whining about that from certain corners of the internet will be unbearable.

[SuperDave0805]

We can probably get an OTF patch on the jerseys but Bobby will have to raise a yearly subscription to 45 thousand 

[Steamboat Willie]

A Longhorn football jersey with a small silver Apple logo patch would generate enormous attention. Apple rarely places its logo on third-party apparel, so such a partnership would be perceived as exceptionally exclusive. Combined with UT's academic reputation, Austin's tech ecosystem, and the Longhorn brand, it would likely become one of the most recognizable sponsorships in college sports. NVIDIA or Oracle would be cool as well.

[Alex C]

I think a Buccees Beaver on the jersey would be about as  Texas as it can get.

[FforFake]

Assuming I have to live in a world where this comes to pass, I agree with Burton on Dell. AT&T is a close second.

Edited 1 hour ago by FforFake

[NTX_Horn]

[GoHorns1]

“Indeed” was founded in Austin Tx

[Gerry Hamilton]

34 minutes ago, DanielOnorato said:

Love it! Haha

[Gerry Hamilton]

2 minutes ago, NTX_Horn said:

I almost went with that lol

[Bunk Moreland]

As usual Bobby nails it

[GoHorns1]

Just now, Bunk Moreland said:

As usual Bobby nails it

Dell won’t contribute to athletics just academics.

[4thandFive]

I can’t see Texas ever going with something like Tesla or SpaceX because they’re so politically charged. I don’t think the Texas brand would welcome the sort of negative attention Elon brings. I say this as a huge Tesla/SpaceX fan.

 

If I’m thinking on building up the Texas brand and enhancing the national footprint, I suggest they do something like Dr Pepper or Ford.

 

But I’m a huge fan of HEB. The Astros do it. 

[Little Carmine]

20 minutes ago, NTX_Horn said:

Will never be Buccees, cofounder is an Aggie not to mention his son got caught filming people undressing while enrolled in SMU law school - the irony

[Rocky P]

Feel like Dell because of how much he has already donated to the university.ll and it has its history is directly linked to UT

[Migas & Fajitas]

Vonlane 

[Horns05]

Texas One Fund 

[Migas & Fajitas]

MD Andersen

[Arch2025]

Tito’s Vodka!  Burt do it in a second asked…. Already donates 

Space X 

X

Tesla

next

Edited 14 minutes ago by Arch2025

[TTown]

No question gotta be Dell. Figure out how to do it with him, and athletes working to publicize his causes etc. No brainer and I'm sure those smarter than me have this in mind. But then again maybe he just isn't interested who knows.

[Wicket]

Wisconsin already has Culver’s.  They won…